To personalise, you will have to know who your users are and how they interact with your website. Developing user personas can help to make clear who it is that you are personalising for. What are their names? What kind of jobs do they have? What motivates them? In a customer journey you will then map their journeys: from the first time they hear of your website to maybe eventually becoming an ambassador of your organisation. What do your users feel/do/think during different stages? Our templates will help you build clear and exhaustive personas and customer journeys.
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